Which outerwear category does Zara emphasize in their collections?

Zara's emphasis on active jackets reflects contemporary fashion trends that prioritize versatility and functionality while maintaining a stylish appearance. Active jackets are designed to cater to consumers seeking outerwear that can seamlessly transition from athletic activities to everyday wear. Zara often incorporates elements such as lightweight materials, moisture-wicking fabrics, and modern cuts into their active jackets, making them appealing to a broad audience. This allows the brand to tap into the growing market of athleisure, where comfort meets fashion, vital for today's lifestyle.

While there may be other styles like cowboy jackets, puff jackets, or leather jackets present in various collections, they do not capture the overarching focus of Zara's offerings as effectively as active jackets do, particularly in response to current trends and consumer needs.